about us
how it all began
With years of experience working for global skincare powerhouses like Clinique, Amore and Shiseido, we’ve gained deep insight into what makes skincare genuinely effective. Along the way, we became increasingly conscious of ingredients—what they do, how they affect the body, and what’s best left out. We recognised a growing need for skincare that’s both high-performing and made with safe, trustworthy ingredients. That realisation—combined with a determination to innovate solutions for everyday personal care—led us to create Maxii Luxii in 2020: as a mother-son team committed to developing forward-thinking Australian skincare and personal care products.
our philosophy
At the heart of our brand is a simple truth: great skin is built on consistency, safe ingredients, and formulas that work with your skin—not against it. With a deep understanding of K-Beauty skincare principles, we’ve created powerful yet gentle products free from hype, toxins, and unnecessary preservatives. Made in Australia with high-quality ingredients, our formulas are designed to deliver real results without irritation—suitable for even the most sensitive skin.
skincare knowledge
Backed by a background in medical science, we don’t just follow trends—we understand the skin on a cellular level. That knowledge shapes everything we create. We consider how ingredients interact with the body, how they perform over time, and how they contribute to long-term skin health. Every formula is designed to be both safe and effective, using ingredients chosen with purpose. We believe skincare should support the skin’s natural function—not override it. That’s why we focus on smart, minimal formulations that actually work, without unnecessary additives or harsh chemicals.
redefining self-care
Beyond skincare, we’re redefining personal care by creating innovative essentials that support the full spectrum of daily rituals. From skin to body care, every formula is designed to be safe, effective, and genuinely supportive of overall wellbeing. We believe personal care should be inclusive, stigma-free, and reflective of real needs—not limited by outdated taboos or one-size-fits-all thinking. By combining our industry experience with a forward-thinking approach, we’re building products that don’t just care for your skin—they respect your body, your health, and your everyday life.