Why We Created a Rinse-Free Bottom Cleanser called Toilet Paper Gel—and Why It Matters

We put so much care into how we treat our facial skin. We cleanse gently, choose quality products, and build daily routines that support our health and confidence. But there’s one area we often overlook: the skin we sit on. The skin around the perianal area is sensitive and prone to irritation, yet it rarely gets the same attention or care. In many cultures, it’s even considered taboo to talk about. That discomfort leads to silence—and that silence can be harmful.

A Common Issue That’s Rarely Spoken About

Conditions like haemorrhoids, anal fissures, proctitis, and bowel-related discomfort are far more common than most realise. And while many people quietly live with these issues, others delay seeking help due to embarrassment or stigma. Tragically, this silence can also contribute to late diagnoses of preventable diseases like bowel cancer—one of the most treatable forms of cancer when caught early. We believe that better hygiene, open conversations, and simple self-care rituals can help change that.

The Creation of Toilet Paper Gel

After more than 30 years of research into gentle, effective skincare, we created Toilet Paper Gel—a rinse-free bottom cleanser designed to clean, soothe, and protect delicate skin with every wipe. Unlike wet wipes, which often cause blockages and environmental harm, our Toilet Paper Gel is a gentle, hypoallergenic formula that you pump directly onto toilet paper. It softens without soaking through, turning regular toilet paper into a flushable, skin-friendly wipe. It improves hygiene, reduces friction, helps prevent irritation, and cuts down on toilet paper usage—all while being better for our waterways.

Why It Matters

Caring for your bottom isn’t just about comfort or cleanliness—it’s about dignity, health, and prevention. When we remove the shame around this area of the body, we empower people to speak up, ask questions, and seek help when something feels off.

That’s why we packaged our Toilet Paper Gel in a sleek, airless pump bottle. It’s designed to live alongside your skincare products—not hidden away. Because we believe that self-care should include all of you.

Whether you’re managing a condition or simply want a cleaner, more comfortable experience after using the toilet, Toilet Paper Gel is a gentle, smart addition to your routine.

It’s Time to Talk About It

At the heart of this product is a simple belief: every part of your body deserves thoughtful care. Bottom hygiene shouldn’t be embarrassing. It should be as normal as washing your face—and just as important.

Let’s remove the stigma. Let’s open the conversation. And let’s make space for products that improve health, comfort, and confidence in small but meaningful ways.